Inside Beat
Even Nicole Kidman can't save AMC's obtuse new seat pricing program
Not long ago, I wrote about my experience going to see Illumination's newest release, "The Super Mario Bros. Movie," in theaters. Prior to watching the movie, I engaged in a fairly straightforward ticket-purchasing process: I went on Rutgers Cinema's website, and I bought a general admissions matinee ticket for $5, which allowed me to sit wherever there was an open seat in the theater.Apr 17 2023