As an artist, Symere Bysil Woods, better known as rapper Lil Uzi Vert, has always associated style with his brand and imagery.
At only 26 years old, he has more than 20 million monthly listeners on Spotify and is one of rap’s brightest stars. His last album, “Eternal Atake,” broke multiple streaming records and was one of the best-selling albums of 2020.
Since the start of his career, Lil Uzi Vert has been heavily associated with luxury designers like Raf Simons, Prada and Marni. These relationships have grown as his popularity has skyrocketed and, as his career has progressed, so has his sense of style.
His affinity for brands has always been a part of his image, and he has maintained consistency in that regard.
Most of the brands he wore in 2016 were Raf Simons and Louis Vuitton, and his feature on Migos’ “Bad and Boujee” went No. 1 on the Billboard Hot 100. This career-high and release of his “Lil Uzi Vert vs. The World” mixtape elevated his popularity to new heights.
While most SoundCloud rappers were consistently rapping about drugs and other predictable topics, Lil Uzi Vert’s popularity came from his flow and delivery. His nasally, autotuned voice stood out from his competitors and that made his actions carry more weight than his competition.
Additionally, his live performances are trademarked by their entertaining unpredictability and high energy. His 2017 Rolling Loud Festival set was one of the most talked-about sets, and his extremely memorable stage dive also made headlines.
As Lil Uzi Vert’s popularity grew, so did his taste for expensive cars. Some of his most prominent cars include his Audi R8, which is one of his most popular ones. It features art from the manga "Sword Art Online" and is wrapped in a pink background with blue bubbles.
Another is his Bugatti Veyron, which he bought as a 25th birthday gift to himself in July 2019. His cars are extensions of his personal taste, and this sense of identity helps him magnetize his fans. As his collection grows, so does his connection to his fans and their understanding of his personality.
For Lil Uzi Vert and most rappers, their style can become a completely separate entity from their art while adding endless intrigue to their character.
A great example of this is A$AP Rocky, a rapper who has purposefully and fundamentally intertwined himself with fashion and whose clothing ventures and style influence go beyond his musicianship or rapping ability alone. These traits create a unique quality for the artists who have it, and a more marketable style creates more exposure.
In recent years, Lil Uzi Vert’s style has become more adventurous and personal. For Halloween, he wore a Frankenstein-Prada-themed outfit with green makeup and posed next to his Lamborghini Urus.
This outfit became an effortless meme online, but him dressing like this was proof of his confidence in himself. Beyond his career, Lil Uzi Vert’s influence in fashion is inspiring for people who want to dress unconventionally, and useful for his fans, who want to get personal updates on his wardrobe.
Clothes can transcend or amplify the person who wears them, and fashion is used to establish one’s identity and personality. For Lil Uzi Vert, his style is used as a vehicle for his career and, for his fans, a personal look into how he sees himself as a person and an artist. From his expansive car collection to his brand-dropping in raps, he embodies the life his music represents and uses fashion to expand his influence over the people who follow him.