On Monday, Amazon partnered with multiple brands to create an immersive pop-up experience with the Treasure Truck on the College Avenue campus while the Involvement Fair was taking place.
At the pop-up, students were able to receive an Amazon Prime student membership and products such as toothbrushes from Philips Sonicare, Isopure protein drinks, 3M scotch tape, command strips, Avery labels and ready-to-drink meals from Soylent.
The truck was also interactive, with students being offered haircuts among other experiences. “Every time you swing by the truck, you’ll find something new to enjoy, like games, giveaways, tasty treats and other surprises," said Allied Global Marketing senior account executive Maria Wyatt-Uhl.
The Treasure Truck was first introduced in Seattle more than four years ago, according to CNET. The truck functioned by offering limited quantities of a singular product for the day. Unlike the Treasure Truck at Rutgers, this truck allowed customers to purchase what was on the truck through an app and pick it up that very day.
The truck has also visited other universities, such as the University of South Carolina, and plans on visiting various universities throughout the country over the next few months.