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Inside Beat

PSL: being basic never tasted so good

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It is now that time of year again when being considered “basic” is okay.

Everyone has a little love for pumpkin spice in their life, at least that’s what it seems like. Everywhere we go, there is an advertisement for a pumpkin spice latte plastered on the doors of coffee shops. Don’t believe me? Hit up Starbucks, Dunkin' Donuts or Au Bon Pain to see what I mean.

The pumpkin spice craze really gets you thinking what first created this pumpkin spice chaos. In 2003, Starbucks first introduced their pumpkin spice latte, and the world was never the same again.

A pumpkin spice latte, or PSL, combines expresso, milk and flavor notes of pumpkin, cinnamon, nutmeg and clove to create the signature pumpkin spice flavor.

Commercials and advertisements for pumpkin spice-flavored everything can be seen almost anywhere. Walking into a grocery store, there is no way to dodge pumpkin spice in the fall. It follows you everywhere.

During the fall season, companies must benefit from all the profit they turn from the beloved fall drink.

Dan Thiberge, a School of Nursing first-year student, thinks the pumpkin spice craze gives the economy a boost.

“I’m very neutral on it, but slightly leaning for it. I don’t think it has any downsides and if anything, the added revenue is beneficial for local economies,” Thiberge said.

Pumpkin spice-flavored foods rose retail sales up to $350 million in 2013, according to an article on the Wall Street Journal. It was 14 percent more than the previous year.

Sara Sayed, a School of Environmental and Biological Sciences sophomore, is not surprised with the increase in sales due to pumpkin spice products.

“I would say that the pumpkin spice craze is an advertising method created by corporations to lure shoppers and customers to buy their products,” Sayed said. “I would say this advertising technique is very successful.”

The stereotype surrounding "basic girls" and their obsession with pumpkin spice lattes has become the center of many jokes and pop culture references.

“I find the pumpkin spice craze to be a rather delicious craze, one which has brought valley girls from all across America to rejoice in one singular flavor,” Thilberge said.

See what I meant about that stereotype?

Aside from the cliché humor and advertisements posted everywhere, pumpkin spice is actually an extremely delicious flavor.

“It doesn’t bother me at all, I also love pumpkin spice. Either way it’s a unique flavor and it makes the fall more entertaining,” said Raj Vaidya, a School of Arts and Sciences junior.

Your love for pumpkin spice does not have to be limited to just coffee. Various companies are making products such as cake, yogurt, ice cream and so on to embrace the pumpkin spice craze.

“Although I do enjoy the pumpkin spice flavor in baked goods, I’m not a coffee fan because it reminds me of the spice and crisp of fall,” Sayed said.

Pumpkin spice is clearly here to stay, so you might as well enjoy it instead of knocking it. Don’t knock it until you try it. Being “basic” has never tasted so good.

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